Playing to our strengths to communicate yours.
I know what I do well (as do, I hope, the clients I’ve worked with) and I stick to it; – see below for the different ways. But whatever we I for you – either as an external consultant or inside as a freelancer, I’m always fast-moving, straight-talking and cost-saving, as well as being vastly experienced across sectors including tech, health, beauty, grooming, food, nutrition, charities and NGOs. And if I and the wider team don’t have the exact experience, we’d learn fast and probably make a bloody good job of it anyway.
Repositioning for brands
It’s very hard to talk pithily about yourself as a brand because you’re in it every minute – and there’s so much you want to say. Bring me in, though, and I can see the whole wood rather than the trees. Then I can articulate what you’re all about – simply, smartly and humanly. From tagline, mission and purpose, to propositions, pillars and paragraphs, I can do it all, do it well and do it fast.
And if you need the visual side refreshed, I work with my wider team to do all that too – in an elegantly unfussy way that won’t take 18 months, thousands of pounds and unnecessary stress headaches.
Repositioning for people
I can also do all of the above for individual executives, nailing down their values, identifying what they stand for and enabling them to communicate it consistently. And while I make sure they remain true to the mother brand, we also help them come across as real people to whom the wider world really matters.
Uncorking campaigns & concepts
I can come in as a freelancer to come up with and bring out the creative concepts you want for your initiatives, campaigns or products. Or I can provide you with a series of firecracker starting points to set you off – it’s up to you. And if you need me and the team to see these ideas through, via strategies, design and production that bring them to life and make them work harder for longer, we can do all that too.
From ignition to completion, we can sort it.
All kinds of copy
Words are my main passion – I love conjuring them, crafting them, shaping and unsaming them. And while I particularly love doing those high-level brand and business narratives, manifestos and tonal values, I also believe words can make or break the engagement success of all your comms – be it films, ads, websites, social posts, articles, reports and statements. In short, we get words better than most and get them right every time – right message, tone, channel and impact.
Need some brand unbuttoning done?
Let’s do it.
Call on 07720 277161
Email on wishes@unboxgenie.com
